One Truck Startup

One truck. No money. Over $600 million in revenue.

Thad Paschall started in 1992 with one truck and nobody backing him. This is the playbook he wishes somebody had handed him on day one — for whatever you're starting with: a truck, a laptop, a chair, or a kitchen table.

No guarantees here — nobody honest can promise your business succeeds. You still have to get out of your chair and go to work.

The day-one kit

$297/mo, everything included

Your perfect domain, found — we hunt for one that works in your favor, or connect the one you already own. Then your website built for you, your phone answered 24/7, online booking, review requests from customer number one, and the work that helps you get found on Google and ChatGPT. Month-to-month, cancel anytime.

Free startup guides

Step-by-step guides for starting more than a hundred kinds of businesses — licenses, first customers, what it really costs. Free, no email wall, take what you need.

The Startup Program

Monthly calls with Thad, a members' chat, and research for funded startups — for owners who want him in their corner while they build.